By now we have all heard about ChatGPT, asked it to answer a few questions and you’ve possibly already started using it to speed up your work output on a daily/weekly basis. I certainly have.
The adoption of AI, beyond ChatGPT, will continue to increase in the coming months as more players enter this space and old ones continue to grow. So understanding how you can leverage this technology will no longer provide you with an advantage, but simply help you stay on par.
I do believe that human experiences and perspectives will become more and more valuable. Being transparent with how content (of any kind) is imperative as we continue to incorporate this technology in everyday life.
With that in mind, here is what you need to know about this article:
This article was written by a human (Jasveer Matharu), and grammatically revised through ChatGPT (clean up). Information was taken from my personal experience using ChatGPT and GPT-4. I acquired this knowledge by using the tool, watching countless hours of videos on “prompt engineering”, the Open-AI discord community as well as a few others.
Who this article is for:
People who have used ChatGPT to ask a few questions but are yet to integrate it into their everyday work.
How to use ChatGPT to get the “expert” advice you need.
Step 1: Give it context
Tell ChatGPT who it’s working for by giving it context on the business. Include:
What industry are you in,
Who is your target audience
What pain point do you solve
Your unique selling point (why should they choose you over your competitors)
Any additional information you think is relevant to help tailor its response
Step 2: Define its role
Tell ChatGPT what it should act as. For example “You are the Social Media manager for this company”
Bonus: you can research books, frameworks, etc, and ask ChatGPT to specifically use those when giving you an output. So its answer will be more focused and in line with what you are looking for.
Step 3: Define an objective
What goal are you trying to achieve? Let ChatGPT know so it knows what you are trying to achieve.
For examples: Create an article that educates the reader but also makes them want to take the next step and “get in touch”. The article should include internal linking opportunities to the following articles on my websites (x, y z, ).
Step 4: Ask ChatGPT what more information it needs
Ask ChatGPT what more information it needs to complete the task to the best of its ability. By adding sentence like “ What else do you need to know from me to create a social media calendar
Now you are ready to start working WITH ChatGPT to get the task done. I stress working WITH you because you will need to continue to dig into each topic but also correct it when it provides you with something irrelevant to your business. Which inevitably will.
Step 5: Revise revise revise.
I stress working WITH ChatGPT because you will need to continue to dig into each topic and correct it when it provides you with something irrelevant to your business, which inevitably it will.
Just because it gives you answers that sound good, they may be incorrect. Remember this is just a starting point and you will need to use your judgement to decide whether the information provided is valuable or not.
Notes of caution:
OpenAI (the makers of ChatGPT) co-founder John Schulman says, "Our biggest concern was around factuality because the model likes to fabricate things."
I have witnessed this especially when asking it to share what sources it used to deliver health and wellness information. It provided a list of medical and scientific journals and then
Keep that in mind, because no matter how good your prompts are, there's always the possibility that the AI will simply make stuff up. That said, there's a lot you can do when crafting prompts to ensure the best possible outcome. That's what we'll be exploring in this how-to.
Just like with any tool, ChatGPT has its limitations so remember to use it as a tool to support your work and don’t just simply rely on its outputs.
Its outputs are not always correct or necessarily the best for your specific business so you will need to review each one and decide for yourself. However, you can use the wrong outputs to train it further on your specific requirements
A tool is only as good as its users so continue to stay curious and invest in your development. You need to know (even just in principle) where you are going to be able to give it the right direction.