Carolina Torres
Common Questions Series: The Top 7 Strategies to Maximise Customer Lifetime Value
Understanding the value each customer brings to your business is paramount, especially when you are looking to fuel business growth....
top of page
The Bear Necessities
James Dixon
- Sep 27
Why Less Is More When Scaling Your Google Ads & Meta Campaigns
Is simplicity the way to go? Scaling Google Ads and Meta campaigns the 'less is more' way" In the ever-evolving landscape of online...
Carolina Torres
- Sep 21
Common Questions Series: How to Boost Your Brand With Performance Marketing
In today's digital landscape, successful brand marketing requires more than catchy slogans and eye-catching visuals. Gathering important...
Matt Dixon
- Aug 24
What Are the Benchmarks of the Advertising Channel for Our Industry?
When it comes to digital marketing, businesses often seek industry benchmarks to gauge the performance and effectiveness of their...
Matt Dixon
- Aug 17
Common Questions Series: Metrics to Measure Media Success Across the Customer Journey
When evaluating the success of your media campaigns, it's important to consider different stages of the customer journey. From top of the...
Matt Dixon
- Aug 14
Common Questions Series: Why Are There Discrepancies Between Channel Data and Data from Third-Party
As digital marketers, we rely on data to make informed decisions and optimise our marketing strategies. However, it's not uncommon to...
Jas Matharu
- Jul 13
Future of Search: Google Announcement
Recently, Google announced a number of changes coming to search, predominantly due to their application of AI.
Matt Dixon
- Jul 3
What ROAS Should I Be Aiming For?
Setting Effective ROAS Targets for Performance Marketing Success Establishing the right ROAS (Return on Advertising Spend) target is...
Henry Marshall
- Jun 28
Sizing Up The Market Opportunity For Your Business
Understanding how many prospective customers there might be for your product or service is fundamental to the future of your business.
Carolina Torres
- Jun 22
The Power of Purpose: The Importance of Showcasing Brand Values & Mission for Sustainable Businesses
Consumers are increasingly conscious of the impact their purchases have on the environment and society.
Jas Matharu
- Jun 21
Providing Instructions for Using ChatGPT: How To Prompt ChatGPT To Help Gain Expert Advice.
By now we have all heard about ChatGPT, asked it to answer a few questions and you’ve possibly already started using it to speed up your...
James Dixon
- May 30
AI-Powered Performance Marketing: Unleashing the Potential of Bard, Chat GPT, and More
Whether you’re using Bard, Chat GPT or some other generative text AI, these tools can significantly increase your efficiency and...
Matt Dixon
- May 16
Evaluating Your Performance Marketing Agency's Work: 6 Tips For Heads of Performance Marketing
If you are a marketing director, you know it’s crucial to assess the work produced by your performance marketing agency.
Matt Dixon
- May 16
How to Get the Best Results from Your Performance Marketing Agency
This article describes a few tips to help senior marketing leaders get the best results from their performance marketing agency
James Dixon
- May 10
Performance Max: A New Era in Google Ads Campaigns
In this article, we'll dive into what Performance Max is, its key features, the pros and cons, and the challenges you may face.
bottom of page