FRAME CASE STUDY
Needing to pivot their business model from in-studio classes to a new offering of online classes
FRAME, established in 2009, aims to make fitness enjoyable and not a burden. They believe in the positive impact that endorphins have on the mind and body. Their class offering spans various forms, such as studio classes, live streams, and on-demand classes to make it easy to incorporate exercise into a daily routine. With a focus on accommodating a variety of moods and lifestyles, these classes have been designed to offer a diverse range of options.
Due to the challenges posed by the COVID-19 pandemic and the ensuing lockdowns, Frame had to adapt its strategy. They made the decision to pivot their business model from in-studio classes to a new offering of online classes. It was critical that they continued serving their clients during the pandemic.
AT A GLANCE
The impact of COVID-19 pandemic and lockdowns on all studios
Pivot to offering virtual classes and on-demand content
Continual servicing of clients throughout the pandemic
SILVERTIP SOLUTION: OUR PPC APPROACH FOR FRAME
To tackle Frame's challenge, we took a few strategic steps. Firstly, we analysed data from both paid search and paid social to figure out the potential traffic we could acquire. Next, we crunched the numbers to determine how much money they would need to spend on ads to get a good return on investment. This included looking at conversion rates and the lifetime value of each customer to make sure they were making a profit on every acquisition.
Finally, we tried out multiple ads to see which ones performed the best. By taking a data-driven approach we were able to maximise our advertising efforts and achieve the best results possible.
We're proud to have partnered with Frame and achieved some truly impressive results. Together, we've generated an additional £25,000 in revenue per month for Frame - a significant milestone for the company. Our paid media strategies have proven their effectiveness, delivering real, tangible results.
But that's not all - we've also helped Frame expand into new international markets, opening up new revenue streams and making a stronger case for investment in online classes. We're proud to have played a crucial role in helping Frame achieve its objectives and goals.
£25k INCREASE IN MONTHLY REVENUE