We manage marketing activity that drives ROI and sets your company up for growth.
Pay Per Click advertising is our bread and butter. We have seen accounts range from the £100’s to the £1,000,000’s of monthly spend, each with their own unique KPIs. We believe understanding your business helps us optimise better, so expect us to ask a lot of questions.
GSCs are such a valuable marketing channel for retail businesses, bringing your entire inventory to the Search Engine Results Pages (SERPs). However, ensuring the feed is optimised and structuring your campaigns is key to making this channel perform as well as it should.
We love the flexibility you get through social media platforms and we love getting creative with who to target and with what assets. Ensure you are capitalising on such a vital part of the marketing mix by utilising the likes of Facebook and Instagram to the max.
Display advertising is so much more than dodgy banners following you round the web. You can now get super granular with who you want to target based on their demographic, their onsite behaviour or what their interests are.
Whether you re-engage customers through Display Remarketing, Facebook Ads, or Remarketing Lists For Search Ads (RLSA), it is imperative to understand the journeys they are taking and how your different marketing channels work with each other. Is your Remarketing incremental to your other channels?
Working in house at one of the biggest UK high street retailers has meant we have an intimate knowledge of how digital marketing can be used to achieve different business objectives, be it targeting a desired Return on Ad Spend or focussing marketing spend on a desired customer profile. Our experience helps us understand what your business needs to operate successfully, and reach the right customers at the right times.
Silvertip Digital delivers first class performance marketing expertise with a service to boot.
We think that delivering positive reports isn't enough to be a truly valuable partner; we strive to understand your business and give you the attention you want. No business is the same, so we tailor our service to meet individual needs.
Part of that is being flexible to your requirements. Our bread & butter is managing performance marketing campaigns, but we have also worked with clients to deliver a variety of projects, for example:
Silvetip Digital was set up by Henry Marshall, who spent 3 years leading House of Fraser's PPC & GSC Team, managing an 8-figure annual budget, delivering record breaking revenue and sales with a first in class PPC & GSC account structure tailored to the business's requirements.
Get in touch today for a free consultation, just fill out the Contact Us form.
The Silvertip Bear has one of the keenest senses of smell in the animal kingdom, so naturally, it’s good at finding what it needs. Therefore, we, as Silvertip Digital, aim to utilise our namesake’s sense of direction to help you find your customers, and your customers find you.
“Henry and the team at Silvertip Digital have proven time and again to be an invaluable partner to Open for Vintage. From planning our marketing strategy to execution we have been impressed with both the expertise and high quality account management that the team provide. We would especially highlight the proactive approach Silvertip take with bringing forward analytics, suggestions and best practices to our team which has been a tremendous value add. We are delighted to recommend Silvertip Digital.” Colin Saunders, Chief Executive Officer, Open For Vintage
“Working with Henry and Silvertip has been great. They have been an invaluable resource to the team by proving the value of Paid Search to the business, as well as implementing a detailed international strategy. They provided detailed insight into performance each month and explained everything fully in layman’s terms, while providing recommendations for optimisation that were logical and clear. We have also seen tens of thousands of pounds of revenue delivered through a very modest investment in Henry’s services, delivering a very healthy ROI. If you want a personal service and great results, Silvertip Digital deliver.” Louisa Quinn, Marketing and Sales Manager, Exalto
Get in touch today for a no-obligation chat and free consultation. We look forward to talking with you.